It is often said that for those aspiring to pursue careers in sport, you need to have an understanding of sales.

This course will provide students with an overview of what constitutes sales within sport organizations, basic skills and knowledge associated with sales, how to create a sales culture, and how to use sales as an entrée into the sport industry. This is a hybrid course (NLA) which will require students to do reading in advance; participate fully in a weekend in class experience; and participate in follow-up assignments.

Dates & Times:
Friday, Feb. 1st: Deadline to receive resume (application for course)
Tuesday, Feb 5th: Notification of course acceptances via email
Friday, Feb. 15th: Class instruction, 3 p.m. to 8 p.m.
Saturday, Feb. 16th: Class instruction, 9 a.m. to 6 p.m.

Location: Hill Center 56

Number of Credits: 1.0 credit

Grading Method: Pass/Fail

Prerequisites: Minimum of one course in SPMM

Course Cap: 25 students. Preference will be given to Sport Management and Media majors by class year. If space is available, students majoring in other areas will be considered on a first come-first serve basis.

Course Fee: $30 to cover expenses associated with the course, including book, meals from Friday dinner though lunch on Saturday

Instructor of Record: Dr. Annemarie Farrell, Associate Professor & Chair, Department of Sport Management & Media. All inquiries should be directed to Dr. Farrell at

Instructors: Troy Tutt, SM ’01, Executive Director of Premium Sales & Service, New York Yankees // Dan Rosenthal, Manager, Inside Sales, New York Yankees

To apply for Course: Please send an email to Lana Walsh at indicating that you are interested in taking this course. Include in your email a copy of your resume.

Deadline for indicating that you wish to be considered for the class? Friday, February 1st at 5:00 p.m. You will be notified if you have gotten into the course on the following Tuesday.


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